Profiting On The Internet – It boils down to 2 simple steps: Directing Traffic and Converting Traffic. Every online business and website uses this process (whether they realize it or not).
* Step 1: Direct Traffic from one location (point A) to another (point B).
* Step 2: Convert the Directed Traffic from Step 1 into Profit.
If you have heard it before, it all about traffic. I’ve also mentioned it in my previous posts. Without traffic you are “opening shop” in the middle of the “desert” where only “vultures” prowl!! 
There are many different ways to direct traffic including:
* Pay Per Click
* Article Marketing
* Links from Other Blogs or Websites
* Affiliate Promotions
* Email Marketing
Likewise, there are many ways to convert this directed traffic into profit including:
* Promoting Affiliate Products
* Hosting Content Network Ads (like Adsense)
* Building an Email List (which you can then use to promote products)
* Selling Your Own Product
* Pay Per Click
* Pay Per Lead
* etc., etc.
If you have been in the Internet Marketing scene, there are almost an unlimited number of combinations of direct and convert techniques that you can use to make a profit, and many people are promoting their products and “Direct and Convert” techniques. All you have to do is figure out a winning combination and you will make money.
This “Direct and Convert” may sound a bit simplistic but it is really all you need to know to make money on the internet. Of course, it boils down to “How-To” setup that “Direct and Convert” process.
Directing – Focus on being “Customer Focus”
Ensure that you get inside the mind of your customer and align your product with their thinking. If you know without any guesswork involved, what your customers are looking for or the problems they are facing, you just have to SOLVE IT or as an affiliate marketer, point your customers to an existing SOLUTION.
That’s why in my past post I have touched on keywords research, SEO and relevancy marketing. Every keyword or phrase that your customer types into the search engine is BEGGING for an answer. They are SEEKING information to their nagging questions; they want a problem solved. SO SOLVE IT.
If you want to direct traffic (customers) to your blog or website, affiliate program or store, you must focus on what your prospects want – and they tell you exactly what they want with keywords. Try Google Keyword Tool which is FREE when you activate your Google Adwords account. Or you can try the Google Keyword Tool External from Google. You can purchase other keyword research tools too, which I also highly recommend although most of these tools mainly get their data from Google and other search engines.
Converting – Focus on being “Customer Analysis”
This is a bit like economics: the Law of Supply and Demand. Depending on the technique you adopt, whether its article marketing or email marketing, you need to draw your customers so that you can relate to them. Using article marketing or blogs, you can:
- First, pull all the keywords that searchers have used. Forget about the generic keywords which are too broad.
- Organizing and choosing keywords properly: check how many searches versus how many websites.
- Analyzing your top competitors for the keywords you have chosen to see how well they are optimized for each keyword.
- Optimize your web pages or blog posts around those keywords in that will beat your competition.
Of course, the more web pages, blog posts, articles you write, the more exposure you will get for target customers and the higher the chance that your customers will buy from through your affiliate link on your website or articles.
In conclusion, the key to making money online is website relevance. Concentrate on learning about your customers and driving relevant traffic. And, relevance increases conversions. Take action and build relevant target sites with best chance of making money online.
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Tags: convert traffic, direct traffic, make money with traffic, profit on the internet, traffic optimization