Have you ever felt envious about the shop in the Mall making those easy sales with droves of people checking out the goods and people queuing up to make the payment by the minute? You guessed those shops are making BIG bucks, especially during this year-end festive season? Have you ever thought of giving up your Internet Business for the shop in the Mall??
Hey, hey, hey… don’t let your mind go that way… DON’T FRET… be calm… let me tell you why you should never give up your Internet Marketing business for whatever reason.
I have decided to share with you a powerful list of 25 advantages between traditional business marketing and internet marketing. Here it is:
| Advantages of Traditional Marketing over Internet Marketing | |
| Traditional Marketing | Internet Marketing |
| Business week / business hours | 24/7/365 |
| Local/limited geographic area | Entire world |
| Limited, shrinking customer base | Unlimited, expanding customer base |
| High overhead | Almost zero overhead |
| Real time, real contact | Store-and-forward time (asynchronous) |
| Average customers | Upscale, wealth, intelligent customers |
| Long inquiry time | Instant response time |
| Snail mail (slow, expensive, wasteful) | Email (fast, cheap, reliable, efficient) |
| High mailing costs | Zero mailing costs |
| Dress up / go to the office | Stay home in your T-shirt |
| Mass marketing | Intimate, one-on-one marketing |
| Impulse / wait | Impulse / instant gratification |
| Old, traditional | New, exciting, mysterious |
| Intrusive marketing (interrupts) | You are in the searching mood |
| One-way marketing | Interactive marketing |
| One-dimensional marketing | Interactive and multimedia marketing |
| Ads disappear quickly | Ads are as permanent as you want |
| High entry costs | Low entry costs / level playing field |
| High cost of failure | Low cost of failure |
| Operate from a fixed location | Operate from any computer in the world |
| Need to be a big player with big money | Can be a nobody with little or no money |
| High barriers to entry | No barriers |
| Highly visible / public | Private / anonymous between buyer and seller |
| You are judged by age, sex, $, looks, race | Judged by the quality of your ideas |
| Uncool | Cool |
Are you convinced NOW that you are in the right business? There are TONS of other advantages why becoming an Internet Marketer is the way to go… to make good money online.
Then you might ask… how do I compete with those BIG Fortune 1000 companies spending on the average, a million dollars per website online?
Now, have you heard that it is not about the quality of the website that counts! In the future, when billions of people online and hundreds of millions of competing businesses go online, there is only one way we will be able to compete and create lifetime streams of cash flow for ourselves: Go deep.
What does this mean? It means that we must equip ourselves as the in-depth expert on what the starving crowd wants and create a deepening relationship with them – a lifetime relationship. As the relationship deepens, they will pull on us, more and more products, services, and information even at higher prices – because price will not be the issue. They will think of the benefits of their relationship that we bring to them and we have a high chance they will reject other people’s offer.
Build a deep relationship with your customers NOW. It is never too late. Whether it may be through email or through your blog posts or articles. Give valuable information and treat your customers or readers like gold… with honesty, integrity and always sharing your expertise in providing real value to them. Then your customers will be yours for life!
Until next time, blessing to you… in this coming festive season. I hope you like this post. As usual, Digg, share this in social networking sites. Thanks!
Tags: advantages internet marketing, do not give up, internet marketing advantages, make money online, traditional marketing